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Date: September 29, 2021

Guadalupe Credit Union Wins Right On The Money Award's 1st Place Honoring Bank & Credit Union Superheroes

Guadalupe Credit Union (GCU) has been named 1st place winner of the 2021 Right On The Money Contest by CRMNEXT, Inc., a global CRM solution provider for financial services.

This contest—co-sponsored by CU Sol and America’s Credit Union Museum—seeks to recognize credit unions and community banks, and the leaders who help run them, for the phenomenal displays of ingenuity and innovation they are putting to work in the communities they serve. Ninety-eight nominations were submitted this year, more than doubling last year’s 47 total nominations.

“We’re extremely proud of this award that recognizes Guadalupe Credit Union’s commitment to financial empowerment, which is the cornerstone of everything we do,” said Winona Nava, Guadalupe Credit Union President/CEO. “Our culture reflects a passion for helping others, and a drive to provide the tools and skills for the attainment of personal financial goals.  We provide free financial coaching in the communities we serve for employees, members, and non-members. This award is a tribute to the hard work and commitment of our employees who continually strive to improve the financial lives of those they serve. GCU is also blessed to have a Board of Directors that ensures that all decisions they make align with our mission of providing financial empowerment in the communities we serve.”

From the top 10 nominees selected by CRMNEXT, the judges for this year’s competition selected their top three institutions and individuals based on the level of thoughtfulness provided in each nomination, the creativity and resourcefulness of each nominee, how the nominees supported their communities outside of the box, and the supporting documentation for each submission.

“We were blown away by the number of nominations we saw this year and by the absolutely incredible work these institutions and individuals are doing in their communities,” said James Gilbert, Head of Marketing at CRMNEXT. “It was an honor to review all of the nominees and our judges really had their work cut out for them selecting the winners from our top 10 institutions and top 10 individuals. To say the work these folks are doing in their communities is astounding is an understatement.”


About GCU: Member-owned and not-for-profit Guadalupe Credit Union is a certified Community Development Financial Institution (CDFI) that has served Northern New Mexico since 1948. Anyone who lives or works in Santa Fe, San Miguel, Río Arriba, Mora, Torrance, Colfax or Taos counties is invited to join. GCU is an equal opportunity lender and is federally insured by the National Credit Union Administration.

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Guadalupe Credit Union
3601 Mimbres Lane
Santa Fe, New Mexico 87507
Routing Number: 307084347
Federally Insured by NCUA
Equal Housing Opportunity
NMLS # 709308
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