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Date: February 8, 2024

Guadalupe Credit Union Achieves Esteemed Recognition in CU Solutions Group's 2024 Best of the Best Awards

Santa Fe, NM – Guadalupe Credit Union (GCU) proudly emerges as a recipient of the 2024 Best of the Best award, a prestigious accolade presented by MemberXP, a leading CX program offered through CU Solutions Group.

This distinguished award is an annual acknowledgment bestowed upon credit unions that consistently excel in delivering exceptional service.

In 2023, over 300,000 MemberXP surveys were strategically deployed nationwide among nearly 8 million credit union members, spanning all 50 U.S. states, and extending into Canada. Custom questions were triggered by relevant member engagements and designed to capture insights spanning a diverse range of financial interactions, from account openings to loan applications.

The annual competition focuses on two universal CX metrics – Net Promoter Score (NPS)® and Member Effort Score (MES), meticulously identifying and verifying the top 25% of performers in each financial experience category, leading to the presentation of the Best of the Best awards. GCU stands among this elite group, exemplifying excellence in member satisfaction and service delivery.

"We are overjoyed to see our members across Northern New Mexico actively participating by providing their invaluable insights on our services," expressed Tanya Romero-Sturgeon, GCU’s President/CEO. "Our members' perspectives are crucial to us, and we are dedicated to continuously investing in improving their experience. At GCU, our core mission revolves around being a reliable ally in our community, offering both financial assistance and advice. I am incredibly proud of our GCU team for their relentless efforts in bringing this mission to life for our members."

"Fostering member loyalty amidst growing competition from financial institutions and Fintechs is a formidable challenge,” affirmed David Dean, COO for CU Solutions Group and leader of the MemberXP business unit. “However, credit unions that successfully engage members and harness their valuable insights not only distinguish themselves, but also wield the power to catalyze positive change within the organization. The recipients of this award attentively listened to the needs and desires of their members and took decisive actions based on that feedback, leading to remarkable results. Congratulations to this year's member experience leaders."


About GCU: Member-owned and not-for-profit Guadalupe Credit Union is a certified Community Development Financial Institution (CDFI) that has served Northern New Mexico since 1948. Anyone who lives or works in Santa Fe, San Miguel, Río Arriba, Mora, Torrance, Colfax or Taos counties is invited to join. GCU is an equal opportunity lender and is federally insured by the National Credit Union Administration.

About MemberXP: MemberXP, a product of CU Solutions Group, is the pioneer and market leader in Credit Union Experience Management. The MemberXP technology platform enables credit unions to collect, manage and act on member experience data collected via digital surveys and mystery shoppers. Using the suite of experience management tools offered by MemberXP, credit unions can engage employees, reduce churn, turn detractors into promoters and create clear and potent returns on investment. Over 120 credit unions nationwide rely on MemberXP to consistently build services members love, deepen member loyalty, develop an outstanding employee culture, and deliver on their brand promises. For more information, visit?

Net Promoter Score (NPS®) is a trademark of Satmetrix, Bain & Company, and Fred Reichfield.

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Guadalupe Credit Union
3601 Mimbres Lane
Santa Fe, New Mexico 87507
Routing Number: 307084347
Federally Insured by NCUA
Equal Housing Opportunity
NMLS # 709308
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