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Date: November 17, 2020

Guadalupe Credit Union Wins National Awards For Its Financial Education & Social Responsibility Efforts

Guadalupe Credit Union (GCU) believes that financial education and access to resources are necessary tools for achieving life security. Providing financial empowerment is part of our core purpose, and we are proud to be recognized by the Credit Union National Association (CUNA) as first-place winners of the Desjardins Financial Education Award and the Louise Herring Philosophy-in-Action Member Service Awards for the $50-250 Million in Assets category.

“We’re pleased to receive these national awards. At Guadalupe Credit Union, our employees take pride in the personal financial solutions they are providing our members, and strive to be trusted resources in every facet of members’ lives,” said Winona Nava, Guadalupe Credit Union President/CEO. “Our culture reflects a passion for helping others, and a drive to provide the tools and skills for personal financial empowerment. These awards prove that our employees feel connected and aligned with our organizational goals.”

Desjardins Financial Education Award

Through Guadalupe Credit Union’s financial education program, GCU won the youth category for its BizKids program, which engages young people and helps them develop life skills in areas of financial literacy and entrepreneurship. The kids learn how to build business plans, budget, and create their own companies. More information can be found at

Louise Herring Philosophy-in-Action Member Service Award

The Louise Herring award recognizes that credit unions are more than just a financial institution. It warrants that the programs and policies that we demonstrate as a credit union help in our commitment to better people’s lives through our “People Helping People” philosophy. GCU was awarded 1st place for its Predatory Debt Relief Loan program, which helps members pay off payday loans and other predatory lenders, and includes free financial coaching and an emergency savings account.

About GCU: Member-owned and not-for-profit Guadalupe Credit Union is a certified Community Development Financial Institution (CDFI) that has served Northern New Mexico since 1948. Anyone who lives or works in Santa Fe, San Miguel, Río Arriba, Mora, Torrance, Colfax or Taos counties is invited to join. GCU is an equal opportunity lender and is federally insured by the National Credit Union Association.

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Guadalupe Credit Union
3601 Mimbres Lane
Santa Fe, New Mexico 87507
Routing Number: 307084347
Federally Insured by NCUA
Equal Housing Opportunity
NMLS # 709308
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